Brand Story: Jondrea Phelps | Elevated Women

Every once in a while, a brand session feels electric — like the images are catching more than a moment, they’re catching energy. That was exactly the case with Jondrea Phelps, the powerhouse behind Elevated Women (formerly JP Empowerment).

Jondrea helps women reclaim their identity, truth, and power through women empowerment coaching with HypnoBreathwork®, soulful community, and no-BS guidance that meets them exactly where they are. Her work is bold, elevated, and deeply personal — and that’s the story we wanted to tell through her imagery.

In the Studio

We created this session mostly in my studio (with a few of the last images at a gorgeous space in downtown Chippewa Falls), leaning into a mix of clean black-and-white portraits and a few rich pops of color. The goal was to balance strength and softness — capturing both the grounded, truth-telling side of Jondrea and the radiant, unapologetic energy she brings to her work.

Each frame was about connection. No props, no distractions — just confidence, expression, and light. We wanted the images to feel as real as the transformation she helps her clients achieve.

A Brand Built on Empowerment

Through Elevated Women, Jondrea works with professional women who feel disconnected from themselves — women who have spent years pouring into others and are finally ready to reconnect with who they truly are. She helps them move past guilt and self-doubt into confidence, clarity, and freedom.

Her approach is powerful: blending coaching, HypnoBreathwork®, and strategy that moves beyond surface-level change. Every detail of this session — from the lighting to the tones — was designed to mirror that transformation.

The Final Look

The result? A gallery that feels timeless yet modern, strong yet approachable.
Images that reflect her authenticity, her story, and her mission to help women rise — unapologetically and with purpose.

Working with Jondrea was truly inspiring. She came in knowing what she wanted and brought her full self to the session. What a gift to capture her evolution and help visually launch Elevated Women into its next chapter.